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You've just been asked to write a
20-minute speech for your new boss. How do you begin?
Schedule at least 10 hours of thinking and writing time
and at least three in-depth meetings with the speaker.
Once you've organized your time, follow the guidelines
below.
- Analyze the
audience and the occasion. Consider
the audience's knowledge of the topic, prejudices
and interest level. Are they hostile or friendly?
Is the speaker credible? Remember, your speaker
must make a connection with the audience.
- Meet with the
speaker and agree on a topic. Always
tape the meeting. This will give you accuracy of
facts and a true representation of their style.
Determine what results your speaker wants to
achieve.
- Research and
outline. Always
begin by writing an outline, not the body of the
speech.
- Meet again with
the speaker. Tape this session also.
Review your research and agree to the outline.
- Now you are
ready to draft the speech. Break your
speech into the introduction, body and
conclusion.
- Review the
draft with the speaker. Have the speaker
read the speech aloud and tape the delivery. Play
the speech back for the speaker. Revise and have
the speaker reread with the revisions.
- Finalize the
speech. You can hand it out to the
audience or submit it (if appropriate) to
newspapers for an opinion/editorial piece, use in
employee newsletters/brochures or mail to
community leaders or investors.
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