| Today, companies
and organizations face increasingly complex issues that are potentially controversial and
difficult to manage. From public policy issues and environmental concerns to land and
water use, how your company deals with government officials and the community can spell
success or disaster. Stryker Weiner & Yokota Public Relations, Inc.
(SWAY) has the experience and capabilities to meet your needs in Hawaii. From our
relationships and work experience with state, city and county lawmakers and their staff,
we have a solid understanding of how your goals can be affected by legislative, or
regulatory actions.
Our capabilities include:
Community Relations
Working with the community and various groups involved in your issue can be
a difficult process. SWAY can help you establish positive relationships with critical
audiences so that people understand your issue and support your position.
Media Relations
Media coverage can play an important role in framing your issue. SWAY can help you work
with the media so that they provide informed coverage. We can produce press releases and
materials, host editorial boards and briefing sessions for reporters and editors, media
train your spokespeople and develop comprehensive media strategies that meet your needs.
Government Relations
An understanding of the regulatory environment and elected and appointed officials is a
necessary part of many of the controversial issues you might face. From preparation for
public hearings to supporting the governmental approval process, SWAY has a proven track
record of success.
Crisis Communications
Sometimes the best plans go astray. When that happens communicating effectively can be the
most important task you face. You need an agency that understands the nature of a crisis
and knows how to react accordingly. Whether you face an industrial accident with
environmental or human safety concerns or a community demonstration that can disrupt your
operations, SWAY can help you.
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